Talking the talk – why African tech startups need effective PR in good times and bad

Our Founder and MD, Olugbeminiyi Idowu recently sat down with Tom Jackson and Gabriella Mulligan on the Disrupt Podcast to explore the value of effective public relations for African tech companies and how to leverage PR to support business growth and success.

The two-part series, released in partnership with Disrupt Africa, discusses the value PR can add to growing African tech ventures, how such relationships can be effectively put together, and the importance of effective PR in times of crisis.

You can listen to both episodes from the series below:

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5 Tips for Effective Communication in Africa’s Dynamic Business Landscape