Case Study - SecondSTAX Nigeria Launch — Talking Drum Communications

In October 2023, SecondSTAX finalised a partnership with the Nigerian Exchange Limited (NGX) to drive institutional investment from across Africa into Nigeria’s capital markets via its tech-enabled platform.

This partnership signalled SecondSTAX’s entry into the Nigerian market and Talking Drum was briefed to deliver an effective launch campaign, that would boost brand awareness and support business growth in the new market.

Combining earned, paid and owned media with a launch event, Talking Drum successfully supported SecondSTAX to achieve its desired goals and positioned the company for future success.

Outcomes

90+ media coverage across international, Pan-African, capital market-specific and local platforms. Including TV coverage (Arise News and TVC) of launch event.

Conceptualized, developed and delivered a product video that effectively captured SecondSTAX’s value proposition for the Nigerian market, and Africa at large.

Substantial increase in prospects and new clients leveraging SecondSTAX to access investment opportunities on Nigeria Exchange Limited (NGX), Nairobi Securities Exchange (NSE) and the Ghana Stock Exchange (GSE).

Engagement

Total engagement – 10,929
Total UVM (unique viewers/visitors per month) – 13.92 million
Sentiment – 99 percent positive (1 percent neutral)

Client testimonial

“Talking Drum’s support and expertise was an essential part of our successful launch into the Nigerian market. The Talking Drum team expertly managed the media, the content and the event, as well as a variety of vendors that were involved, ensuring that we were free to focus on business development. The team clearly understands our mission, and this has made working with them a seamless experience that has enabled us to build much needed awareness for our solutions, as well as the significant opportunities that abound in Africa’s capital markets.”